Australian businesses get reward points, improved cash flow, and a centralized platform for expense management.
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Startups often take a break after success to plan their next move. pay.com.au needed a flexible auth and identity system to build the next set of features. The available enterprise solutions didn’t fit their budget, feature set, or their developer-focused, agile process. Big companies often squeeze everyone into the same funnel, but startups need options and partners willing to build something new for their unique product.
pay.com.au wanted a hosted solution that provided the authentication and user management, as well as support for their complex pipeline. On the functionality side, they required the login basics, but also needed multi-user/multi-account capabilities: the ability to manage multiple businesses with one login, and the flexibility for a single user to belong to multiple businesses. Also, they needed a solution that integrated with their existing auditing infrastructure and that offered webhooks for automation.
Essentially, they needed a powerful, developer-friendly system with flexibility and control over user access. After reviewing several companies in the authentication space, Roi was about ready to build his own solution, when he came across Userfront’s feature list, APIs, and SDK. He reached out and discussions began.
When asked why pay.com.au decided to go with Userfront, many boxes were checked:
Cost-conscious as any startup, pay.com.au balked at the enterprise price tags of other auth solutions. Cost wasn’t the only draw.
Security was paramount, and Userfront’s flexible multi-factor authentication ensured an extra layer of protection. Userfront APIs were robust and adaptable, crucial for startup innovation. Webhooks further streamlined their infrastructure, automating auditing. Reliability was crucial, and Userfront’s backup instances offered reassurance against downtime. Also, Userfront lets startups like pay.com.au serve a full spectrum of customers.
But what truly won pay.com.au over was the human touch. When it came time to implement the integration points between pay.com.au and Userfront, there was no impersonal support funnel, here–Userfront fostered real relationships. Face-to-face support experiences, collaborative problem-solving, and a genuine desire to find common ground. Userfront understood that success meant moving forward together, and that resonated deeply with the startup’s spirit. In Userfront, pay.com.au found not just a solution, but a teammate on their growth journey.
pay.com.au’s primary concerns around migration were a smooth, user-unaware migration and a rollback option in case of issues. After a successful Proof of Concept (PoC) showcasing Userfront’s capabilities, they embarked on a collaborative migration process.
The migration to Userfront was seamless and transparent to users. No complaints or noticeable disruptions were reported, and a small number of non-migrated users can easily reset their passwords when they get around to visiting the site.
If you’re like pay.com.au and are looking to move off of Amazon Cognito, or a similar one-size-fits-all platform, contact us to discuss our identity features, expertise, and let the collaboration begin!
